Creating a pathway
to growth

We helped a specialty dairy product company to redefine and reposition itself for the future through the discovery of new opportunity areas and the development of innovation structures and culture to support them.

 

CHALLENGE:

The CEO of a market leader in specialty dairy was struggling to decide where to best invest for the future. The ingoing choices lay between geographic, product or channel expansion. Stratalis suggested that a strategic scenario approach supported by an exploration of existing and future demand patterns would help to clarify the decision.

 

DISCOVERY:We started by establishing a baseline for the development of hypotheses; a quantitative analysis of the existing market, customer and industry, to best understand what was “known”.  This included some ethnographic analysis of the  customer, consumer and distributor value chain as well as competitive mapping, customer segmentation and product growth and profitability analysis.

 

Stratist Consulting then developed a trend analysis looking at macroeconomic, societal, technological, political and industry trends. Taken together this served as pre-work for the strategic scenarios and as a foundation for spurring new, creative thinking within the executive team.  

 

Through developing strategic scenarios with the executive team, we discovered that the opportunity for growth lay not in not in grand vertical or horizontal expansions but rather in the repositioning of a small, but highly profitable and fast growing part of the business.  This business unit fit well into the company’s understanding of the future market and focusing on it created promising new opportunities.

 

This opportunity led to a new challenge. The client quickly realized that the new business model  and concept innovations were attractive, but that the existing business could not operationally or culturally support the change.

 

Stratist Consulting then worked with the client team to develop both the team to deliver and the innovation program to innovate new concepts.We helped the client to define, develop and deliver the future operating model. This included:

 

  • A Strategic Scenarios driven understanding of the opportunities, disruptions and trends that could impact their business and industry in the future.

  • The creation of a new business strategy and corporate operating model.

  • Concepts for the future, created by a multi-framework ideation process.

  • The development of a go-to-market strategy and organizational redesign.

  • High-level thinking on required innovation capabilities and operating model.

  •  

IMPACT

The client refocused their organization and supplemented their talent to develop the new business model for the future. The four developed strategic scenario “visions” are guiding decision making and strategic discussions within the organization. Initial wins indicate that the direction will be a successful one.

Creating a pathway
to growth

We helped a specialty dairy product company to redefine and reposition itself for the future through the discovery of new opportunity areas and the development of innovation structures and culture to support them.

 

CHALLENGE:

The CEO of a market leader in specialty dairy was struggling to decide where to best invest for the future. The ingoing choices lay between geographic, product or channel expansion. Stratist consultants suggested that a strategic scenario approach supported by an exploration of existing and future demand patterns would help to clarify the decision.

 

DISCOVERY:We started by establishing a baseline for the development of hypotheses; a quantitative analysis of the existing market, customer and industry, to best understand what was “known”.  This included some ethnographic analysis of the  customer, consumer and distributor value chain as well as competitive mapping, customer segmentation and product growth and profitability analysis.

 

Stratist Consulting then developed a trend analysis looking at macroeconomic, societal, technological, political and industry trends. Taken together this served as pre-work for the strategic scenarios and as a foundation for spurring new, creative thinking within the executive team.  

 

Through developing strategic scenarios with the executive team, we discovered that the opportunity for growth lay not in not in grand vertical or horizontal expansions but rather in the repositioning of a small, but highly profitable and fast growing part of the business.  This business unit fit well into the company’s understanding of the future market and focusing on it created promising new opportunities.

 

This opportunity led to a new challenge. The client quickly realized that the new business model  and concept innovations were attractive, but that the existing business could not operationally or culturally support the change.

 

Stratist Consulting then worked with the client team to develop both the team to deliver and the innovation program to innovate new concepts.We helped the client to define, develop and deliver the future operating model. This included:

 

  • A Strategic Scenarios driven understanding of the opportunities, disruptions and trends that could impact their business and industry in the future.

  • The creation of a new business strategy and corporate operating model.

  • Concepts for the future, created by a multi-framework ideation process.

  • The development of a go-to-market strategy and organizational redesign.

  • High-level thinking on required innovation capabilities and operating model.

IMPACT

The client refocused their organization and supplemented their talent to develop the new business model for the future. The four developed strategic scenario “visions” are guiding decision making and strategic discussions within the organization. Initial wins indicate that the direction will be a successful one.

© 2016 by Stratist Consulting.